Have you ever been to an event, something big like a wedding, and you see someone who is very, very under dressed for the occasion? What was your first impression of them? Slob? Disrespectful? Cheeky for turning up like that?…..
What about the best dressed person there? Handsome? Beautiful? Graceful? Polite and respectful?……
In this analogy, being ‘Well Dressed’ is the way in which you present yourself, but I should make something very clear. ‘Well Dressed’ doesn’t mean expensive. It doesn’t mean over dressed or extravagant. Being ‘Well Dressed’ is about being appropriate.
Branding is one of the most important parts of your fashion brand. It’s the way you present your image to the world. It tells your customer what you are about; What you stand for, what you believe in and who they are when they wear or use your product. How well you do it, or how ‘Well Dressed’ you are as a brand, is one of the key elements of your success.
Every time a customer comes in contact with your brand, whether it is on your website, an advert or someone else’s promotion, they should recognise you, just from what they see in front of them. This can only be achieved by having a consistent message throughout your business. This message has to agree with their values, beliefs, image and of course, their wallet. Everything they see, should tell them that this product is for them and in the same way, your branding should attract the right customer in the first place.
Here at Fashion Services, we have a number of solutions to help you with your branding. From initial logo design to packaging ideas, retail environments and even garment swing tags and labelling.
When you start thinking about your brand, you’ll be thinking about logos, website layout and social media. You’ll think about your brand name and try to get a good website address…. but have you thought about your core values? The consistency of your touch points? How your customers will react to your message, rather than how you feel about it?…. There is a lot to organise and think about. You’ll need some help to remind you of the parts you haven’t thought of and make sure you stay true to your message, to build great brand foundations.
If you’ve started a brand already, you may not have considered every part of your branding when you launched. You were excited at the time and eager to get started. You’ve been doing well up to this point, but maybe you could do better with a few tweaks and changes.
If you want to gain more sales, reach more customers and improve your Brand Image, then an audit will help you to implement small changes, that have huge effects.
When you’ve been running a business for a long time, often you don’t have time to think about overhauls. You’ve already got an logo. Customers that shop with you and an image that people know and trust.
But have you kept up with the times? Have you attracted new customers to sustain your business in the future and do your customers like you or love you? Then it might be time for re-branding or at least some development, to continue your success.
To develop a successful fashion brand you have to decide on your Brand Image. This will form the basis of what you stand for, what customers think of you, the products you offer them and how.
Let us help you to develop a strong brand image, that is consistent across your touch points. Reflects your core values and promotes a strong fashion brand, to the right customers, for maximum impact and sales
A Brand Audit is for those who already have a brand are looking to expand their business, gain more customers or develop their brand into a new and improved Image for their customers, whilst staying true to the business you have already built..
It looks at where you are currently and what improvements can be made to create flawless branding for your business.
Re-branding is a lot like starting again, but with far less stress and fuss. This time, you already know where you currently are and where you want to be. How your customers feel about you and sales data that can be analysed.
Re-branding doesn’t mean changing your business. It’s about respecting what you have built and simply moving it forward and making it more effective.