BRAND IMAGE DEVELOPMENT
To develop a successful fashion brand you have to decide on your Brand Image. This will form the basis of what you stand for, what customers think of you, the products you offer them and how.
Many new fashion brands, jump into their branding at the beginning of their process. They’re excited about getting started and want to share their vision and products with the world. But if you are passionate about your design style, or a single idea and your focus is on design, then this should lead the way you brand your image.
Your brand should develop around it and represent your ideals, not sacrifice them to fit into an established, brand “box”
When people think of branding, they think of just the font or logo design. But that’s not the end of the story. Everything you do, has an effect on the way you are seen by customers. Combinations of colour reflect different values. The font you choose, reflects style and attitude. How easy your webpages are to use, reflects how professional you are….
There is no ‘one plan fits all’ solution. Whatever values and image you want to develop, we can help you to make sure that it’s consistent, effective and appropriate for your fashion brand.
Each document takes around 3 1/2 weeks to complete, after an initial consultation of around 1 hour and you will need to provide us with some business details.
We recommend Brand Image Development for those who are looking to start a fashion brand, currently in the process of starting up, or those who are new businesses.
A Brand Image Development Plan comes in the form of a consultation and then a report. It includes:
Core Values development.
Developing your Unique Branding Points.
Business Model Analysis
Customer Profile Analysis.
Product Range Analysis.
Social Media and Marketing [ if available ] analysis.
Each Consultation session is with Vicky personally. The 2500 brands built from scratch; 20 years in the fashion industry and clients that have been with her for 15 years, means that she is definitely the right person for the job and you will get the best possible advice.
HK$ 35000 per Plan
T’s & C’s
- Consultations are an initial first stage. We may need to contact you for clarification during this time on any points we research for your Plan.
- Consultations can be face to face [ if in Hong Kong ] or via Skype for overseas clients. Please still book your appointment via the Appointments Calendar if you are in Hong Kong. You can find the booking page HERE
- All meetings are confidential to each person and nothing is discussed with any third party, for any reason, unless you give us instructions to do so.
- Since ideas and needs can change or adapt during a conversation, we like to make sure that you actually need the service first, but all payments for the Plan part of the service, must be paid before work is carried out.