BUSINESS

business plans and strategy for fashion and apparel brands. Start up and established brands business plans and strategy for fashion and apparel brands. Start up and established brands

 

In any business, the concept and idea, is the starting point. You don’t need experience or specific knowledge in that field, as long as you understand the value of good information and where to find it.

Over the years, we have worked with many businesses and start ups, providing them with designs, trends, systems and every service that you can think of [and a few you can’t] and the one thing that has been common across them all is one thought…..

I’m going to set up a fashion brand, it’s so easy!….I’ll get some designs done and then I’ll pay someone to make it and sell them online….

Wouldn’t it be amazing if it was that easy! There are a lot of people who jump into fashion because they think it’s ”just clothes….how hard can it be” As they soon find out, that’s a big mistake!!! And for those who have been in business for some time, it doesn’t mean that you’re not loosing money, through bad systems that are not working efficiently for you, or opportunities you are missing.

Your fashion business may be a labour of love, started as a hobby or simply a passion, but, it also has to be profitable and it must be built to last. Just like a house, you need strong foundations to build upon and sturdy materials that are well constructed, to make sure it doesn’t fall down.

Over the years, we’ve seen many companies, large and small, that if they just tweaked a few things in the way they worked, they would literally double their revenue. All they need is to have good information and someone who knows the process. An expert, who is experienced and can guide them through tried and tested methods.

At Fashion Services, everything we provide and every piece of information we give, comes from 20 years in the fashion industry. Over 2500 brands built from scratch and a further 8000 clients that we’ve helped with individual services. We don’t just talk about fashion businesses, we’ve built them into profitable businesses in all markets and with all types of products.

Each of our services are tailored, specifically to your needs and give you the best information, not only make sure you achieve your goals, but to make sure you do it, in the most cost effective and efficient way possible.

 

STAGES

I have an idea for a fashion brand or fashion business

When you are at the beginning of your journey, there is a lot to consider. You have to build your entire brand from scratch and that leaves little time for research and careful planning once you’ve been bitten by the ‘passion’ bug. You might be working on your own or with a small team and sometimes the obvious things; the paperwork things, fall through the cracks. All you need is the right information, so you can follow a plan and use your time to concentrate on other things.

I've started a fashion brand but I need helpMaybe you’ve already started and made some progress, but things are moving slowly and you know your business could do much better. You’ve set up and got into repetitive habits, sometimes bad ones and need to move forward. The good news is that you’ve done most of the hard work already. You just need to tweak a couple of things to streamline your systems, which will make your business far more cost effective and efficient, as well as taking a fresh look at your business foundations. Our experts can be your fresh set of eyes and help you to see where improvements can be made for the best possible results.

I want to expand my fashion brand or business

If you’ve been in business for a while, then you already know how to build a business. You’ve already outlasted many others, probably have strong foundations and a great team of people around you. Now you want to expand. You want to streamline and improve the foundations you’ve already built. You might want to move with the fast paced times, or try to be competitive as a traditional brand when everything around you is shifting. Whatever your brand stands for, has to be protected, whist attracting new customers and developing new opportunities.

 

OPTIONS

business plans and strategy for fashion and apparel brands. Start up and established brands

BUSINESS MODEL PLANNING

Your business model is as important as your branding or products. It covers how you will run the business and who will be involved. What you will do and how you will reach and promote your products to the right people.

With an initial consultation, we’ll discuss what you are doing now and where you want to be in the future. We’ll create a business model specifically for your fashion business and a plan for you to follow with full research and guidance, based on our tried and tested experience.

Model Planning is recommended for those looking to start a fashion business as they work better if done before you start developing your brand. We can make sure you have consistency from the beginning and save you time and money by eliminating mistakes or inefficient systems.

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business plans and strategy for fashion and apparel brands. Start up and established brands

BUSINESS MODEL DEVELOPMENT

With the business of fashion changing quickly, factories and brands are finding that they need to adapt or run the risk of dying. With an initial consultation, we’ll discuss what you are doing now and where you want to be in the future and create a model specifically for your business to develop, expand and move on.

During an initial consultation, we’ll discuss what you are doing now and where you think your business needs improvement. Then we’ll create a plan specifically tailored for your fashion business, with full research and guidance, based on our tried and tested experience.

Model Development is recommended for those looking to streamline a business that is up and running or planning to expand in the future. We’ll concentrate on improvements that can be made now and prepare you for the next stage of your business

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business plans and strategy for fashion and apparel brands. Start up and established brands

POSITIONING
STRATEGY

If a brand has a good image amongst its customers, then they will promote and grow your business for you. Consumer power should never be underestimated, especially as brand loyalty is disappearing, with more and more choice available to consumers.

A Positioning Strategy looks at your brand or product competition and where you stand as a business, compared to them, within your chosen consumer market. Its aim is make your customers not just talk about your brand, but truly live it. It makes your brand and its values clear to everyone who comes across it and makes sure that your branding is both strong, in terms of your competitors and consistent in the way that it promotes itself.

We recommend Positioning Strategies for those who are already in business and have some sales data and a Customer Profile they can provide.

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ALTERNATIVES & EXTRA

CONSULTATION & ACTION PLAN

We recommend Consultation for those who like to talk through options, or confirm some ideas they already have. Anyone who needs to make decisions, or those who just want some guidance and support, regardless of what stage their business is at.

Each Consultation session is with Vicky personally. The 2500 brands built from scratch; 20 years in the fashion industry and clients that have been with her for 15 years, means that she is definitely the right person for the job and you will get the best possible advice.


 

BRAND IMAGE DEVELOPMENT

Your Brand Image, is the way in which you promote your core values and beliefs. It should tell consumers who you are, very clearly, and be consistent from the moment you develop your ideas. It refers to many things like the images you add to websites and social media, the slogans you use, the language and terms you use, even the colours of your webpages and social media pages. How effective it is, depends on how well your identity and image work together….and it must be seamless to be effective.


THE COG MASTERMIND

This 15 week program, plus a follow up session, is a Mini Mastermind Group for those who are looking for high end peer to peer discussion and mentoring.

The COG is recommended for those with some expertise and experience in their given field and are looking to 10X their revenues by expanding into new projects, products or additional revenue streams. Those who want to be more pro-active in their business, or build their networks. Those who want to discuss and develop their businesses with expert peers.