THE COG – MASTERMIND

consultation services for fashion brands. Specialist to help with every aspect of your apparel brand consultationn-for-fashion

 

In his book, published in 1937, Napoleon Hill wrote about the mastermind group principle as:

The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony……No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind [the master mind].

Even though people who are serious about growing or expanding their businesses in other industries, gain huge advantages by joining one, it’s a concept that has been extremely under utilised by the fashion industry.

A mastermind is a peer-mentoring group of individuals who come together on a regular basis. In our case, The Cog, does this online. The aim is to work together and discuss ideas with knowledge and experience in different areas. The group acts like a task force of minds, pushing you to work to your highest potential, whilst keeping you accountable to achieve those goals. The result is streamlined, effective action with highly effective results in a short space of time.

Andrew Carnegie, featured in Think and Grow Rich, credited his entire fortune and success to his mastermind group. Other extremely successful people such as Benjamin Franklin [ in fact every President / Prime Minister has one….their cabinet of advisers ] Bill Gates, Thomas Edison and Henry Ford, all understood the concept of pooling resources, connections and ideas in order to reach their fullest potential and therefore, achieve success.

…..Every person in the courtroom realized it was the answer, not of an ignorant man, but of a man of EDUCATION. Any man is educated who knows where to get knowledge when he needs it, and how to organize that knowledge into definite plans of action …….Henry Ford had at his command all the specialized knowledge he needed to enable him to become one of the wealthiest men in America. It was not essential that he have this knowledge in his own mind…..

Before you can be sure of your ability to transmute DESIRE into its monetary equivalent, you will require SPECIALIZED KNOWLEDGE of the service, merchandise, or profession which you intend to offer in return for fortune…..

Think and Grow Rich, Napoleon Hill

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Having conducted 2 mini mastermind groups per year in London [The Cog], for the past 10 years, my previous clients have gone onto expand into other product areas, create entire customer profiles in one session, business foundations for new customer lines, create an entire shopping platform and create plans that have 10Xed their yearly profits and grown to become 6, 7 and 8 figure businesses.

A mastermind group is a focused group of people that come together from different areas of fashion and retail to discuss their businesses and develop your ideas. The mix of experience, focus and specialism creates a fantastic collaboration and networking environment to cover all needs of each individual attending.

Over a series of weeks, the group meets online and in each session, focuses on one business, to truly streamline, create action plans and develop new ideas for each member. The mutual trust and open discussion creates huge gains in revenue as well as a close network of support, collaboration and extended connections, after each member leaves.

 

WHAT DO I GET OUT OF THE COG?

EXCLUSIVITY AND QUALITY

Jim Rohn said:

You are the average of the five people you spend the most time with

The Cog provides you with high quality peers, to ensure you spend time with those who develop your business and expand your potential. You’ll be part of an intimate, but exclusive community, who provide knowledge, experience and expertise tailored to your needs.

EXPERT ACCESS

Just like Henry Ford, you gain from the the expertise, knowledge and experience of the other members in the group. Tailored specifically to suit each group. In addition to the members, I attend each meeting to ensure that you gain personal access to me and receive the benefit of my 20 years in fashion industry, as well as my experience in building over 2500 fashion brands with Total Brand Thinking. I personally ensure that each member will have something to offer you and your business growth, through a selection process for each COG edition.

NEW IDEAS

The Cog is set up to expand, streamline and implement ideas to develop your business through different perspectives and critical feedback. But, throughout discussions, it also generates new ideas that lead to product creation; new market expansion and even new businesses.

During the discussions of tried and tested methods, as well as the experiences of each member, you will gain additional industry insights, that can be implemented directly to your business.

COLLABORATION AND CROSS PROMOTION

In many editions of The Cog, members have gone on to collaborate on new projects and in a few cases, completely new businesses together, due to the production of new ideas. It provides an environment for quick solutions to problems and the benefit of tried and tested methods, which means you save time and cost, removing learning curves.

Through the collaboration of each member, you gain self promotion through the networks of the other group members, providing you with new business opportunities inside and out of the group.

NETWORKING, CONNECTIONS & RESOURCES

Porter Gale said it best when she wrote a book called “Your Network is your Net Worth”.

As a business owner you understand the value of networking. It can be the difference between large deals and nothing. Since every member of The Cog is carefully selected, you not only get the opportunity to network with each member, but through the trust built in each session, you gain access to their networks also.  Building new connections rapidly and exponentially, as well as access to skills and resources.

ACCOUNTABILITY

The regular updates and discussion ensures that you have the motivation and support that you need to accomplish any task. The group ensures that you have some accountability, which ensures that you take action on every idea and task, which results in faster growth  and development.

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HOW DOES EACH EDITION WORK

This course is for small groups of 8 focused people, including me, Vicky who attend all sessions. It is conducted online through a private chat facility to allow for various locations across the world. We ask that all members have access to a video camera on their laptop or desktop computer, as it encourages connection for all members.

Although members will be in different time zones, we will try to find a suitable time for all members selected. We can’t guarantee when this will be, until we have member locations.

Each Cog Edition works in the same way:

Applications for The Cog will be assessed by a given date and notifications will be sent to those selected for each Edition.

A Welcome Pack is sent to each member explaining the format and how it works in detail, including:

Times for sessions

Rules and Conditions

Payment Details

Confidentiality Agreement [ aka Non Disclosure Agreement ]

Preparation details

The sessions follow a 15 week program, 1 session per week for the group, plus a personal follow up session one month after completion.

1 introduction session of 1 hour to meet the other members of the group and set out the format for the following sessions.

This is followed by 14 sessions, of 3 hours per session. You will get 2 tailored, personal sessions focused on your business to discuss ideas or areas for development with the group. Plus 12 sessions of idea generation and discussion.

An additional 2 hour session between each member and me personally, is given as a follow up to the group sessions, which can be scheduled at your convenience. This is usually done a month after the finish of the group sessions, to make sure any further questions can be tailored to your needs and to make sure you are on track with your plan for optimum results.

Each session is conducted online and recorded. The sessions are then sent to members of the group only so you have access to notes and discussion throughout each session.

The Cog. The fashion Mastermind group for those who are serious about their business.

 

QUESTIONS

CONFIDENTIALITY? HOW DO I PROTECT MY IDEAS?

The group only works through trust. You must be open and honest with the others, or you will gain nothing for your own business. Those who wish to succeed, must give, in order to gain. Issues of confidentiality or privacy have never occurred, because it would only effect the business of that underhand person, not the remaining group.

As well as the bond that is created in the group itself, before each Cog Edition begins, I insist on a confidentiality agreement, that must be signed by each member of the group, including me. No exceptions!!! This covers all members of the group and anything discussed in all sessions.

In all 19 editions of The Cog, we have never had a confidentiality issue. There will be 7 witnesses to each and every conversation, as well as recordings of each session. Anyone who believes they would be able to infringe the confidentiality agreement, would be very silly to do so.

DO I HAVE TO ATTEND ALL SESSIONS?

Yes. You will gain insight, ideas and development, not just through your own tailored sessions, but through each of the sessions held . If you don’t attend all sessions, you will miss out on a lot of valuable discussion, networking and idea generation that could be the difference between an idea and success.

Secondly, if all members of the group give 100% to you and your business during your session, they will expect the same input from you. If you are constantly missing sessions, you can’t expect other members to give you their time and focus when it comes to your turn.

For this reason, I insist that each member attends to get the full benefit of each Cog Edition.

I’M JUST STARTING A FASHION BRAND. CAN I STILL APPLY?

Yes you can still apply. The selection is based on experience, success and knowledge, which does not necessarily have to be in fashion or running a fashion brand. BUT it must be helpful to the Edition group as a whole.

If you can provide something helpful to the Edition group, then you will certainly be considered.

I DON’T HAVE A BRAND, I WORK FOR SOMEONE ELSE. CAN I STILL APPLY?

Yes you can still apply. The same rules apply as those just starting a fashion brand. The selection is based on experience, success and knowledge, which does not necessarily have to be in fashion or running a fashion brand. BUT it must be helpful to the Edition group as a whole.

We have had numerous people join us from large multinational companies and they have still achieved amazing results, regardless of the red tape. In fact, this is one of the main reasons that they find the collaboration and ideas so useful. If you are in the corporate world of head office retail or working for someone else, you can still apply if you can provide something helpful to the Edition group.

Since participants are located in different countries however, we can’t guarantee that session times will always be during the day. We do suggest that if you are employed by a company, that you discuss your participation with them, to ensure that you will be able to attend the sessions.

HOW IS THE APPLICATION ASSESSED?

Each member is assessed by me for their suitability to each edition and not all applicants will be accepted. There is no tick box or scoring system for this, only that all members must be compatible in every group, to ensure that there is no conflict of interest and to make sure that each member can reach their full potential.

Assessment for each application is based on business progression, experience and business area to ensure a well rounded knowledge base for all group members.

HOW OFTEN DOES IT RUN?

Each year there are only 2 Editions of The Cog. If you miss the application deadline, then you must reapply for the following Edition.

HOW DO I APPLY?

The Cog. The fashion Mastermind group for those who are serious about their business.To apply for The Cog, simply join our email list, dedicated to Cog members, by clicking the image opposite, or filling out the form at the bottom of this page. This will sign you up to the private Cog email list.

Emails, with details of each Edition, deadlines and Application Forms, will only be sent out once we have dates for each Edition. You will not be marketed to, or pestered with any additional emails.

WHEN I COMPLETE THE COG, CAN I APPLY TO DO IT AGAIN?

Yes, we have had numerous people have such amazing results that they have come back to us and do a number of Editions over the years.

Since your business will have grown in that time, you will need to apply again with updated information, so that we can assesses your needs and suitability to each Edition group.

HOW MUCH DOES IT COST?

The Cog is not recommended for beginners or those with limited experience or knowledge in their particular field. It is a high level, focused group which gives each member over 56 hours of time with me, as well as access to networks and resources of all people attending. For the results obtained by all previous members, the cost is certainly modest.

Each Edition is US$ 10,000 per person if paid upfront, or if you wish to have a payment plan, we accept 3 payments of US$ 3,800.

Payments are accepted through a direct bank transfer, which we recommend, or Paypal, although additional transfer fees are applied using the Paypal system. Paypal accepts all major credit cards, or transfers from other Paypal accounts, however, you do not need a Paypal account to use credit cards.

All payments must be received before each edition starts.

[No money is required until you application has been accepted]